As set out in eCommerce – A Guide, It is important to:
(1) Check whether your web site conforms to Google’s Best Practices; and
(2) Monitor traffic to your site.
There are a number of ways that you can carry out these tasks. However, we would suggest that you start with:
Seoptimer is an absolutely free, dailyuse tool for every webmaster and SEO specialist. Seoptimer checks over 20 most important SEO factors on any website. Now, optimizing your website and running SEO audits using this tool makes it easier than ever before!
Once having checked your web (and rectified any issues raised), you can then monitor traffic to your site using
Google Analytics Solutions offer marketing analytics products for businesses of all sizes to better understand your customers.
Depending upon the results, you may then like to try either: